The presentation of Heimann&Fiai wines abroad is being implemented with the help of a grant from the Ministry of Foreign Affairs and Trade's NEXT-National Export Strategy 2019-2030 Export Development Tender Programme, which was awarded to finance activities to promote export growth.
The grant amount is HUF 9 930 000
The project’s aim is to diversify our market channels and increase the amount of exported wine from our company. In recent years the amount of exported wine has been around 10-15% by value. While international varieties and cuvées theirof has been successful on the homeland market, there is a noticeable interest growth in Hungarian varieties: we’ve been able to sell Kadarka and Kékfrankos wines in 3x the value, compared to international varieties.
We plan to increase unique selling point to indigenous varieties: through innovation in viticultural and enological practices, an easily recognizable visual identity and strong origin-based communication (single-vineyard wines). We would like to support these messages with professional pr/marketing.
The new product lineup is called Heimann & Fiai (Heimann and Sons), reflecting on the multi-generational work of the family in winemaking. The new portfolio is based on enological work by Zoltán Heimann Jr. who, returning home from university studies from Geisenheim and Montpellier, set out to put Szekszárd’s indigenous varieties on the world map.
The first vintage of new products, 2018, are bottled, have sales permission of the authorities and packaging is ready, too. International introduction is due in March 2020, on the Wines of Hungary booth at the Düsseldorf Prowein fair.
We aim to find new sales partners for the new portfolio, that is well tuned for international markets. To raise awareness, we need interesting, professional communication and recommendation from the best wine professionals. We need support from an international marketing agency focused on wine communication.